);Understand engagement (bounce rate, pages per visit, session duration);Monitor conversions generated by the SEO strategy.Google Analytics dashboardThese are just some analyzes that you can do with Google Analytics and that can help from planning to monitoring SEO. But you will find lots of other data in the tool to help with your strategy. Google AnalyticsGoogle Search ConsoleGoogle Search Console is a tool that facilitates communication between the website and Google and offers valuable reports for SEO.

These are some features it

These are some features it offers: Know if there office 365 data are indexing problems on the site; Know if the site has been hacked or penalized by Google; Monitor the average position of your pages in the SERP; Identify the click-through rate (organic CTR) of your pages in the SERP; Identify which keywords activated your site in the SERP; Identify which sites direct backlinks to yours; Ask Google to disavow dubious backlinks to your site. Google Search Console is a little more technical, so it’s aimed at webmasters.

But the interface is very

But the interface is very user-friendly, so anyone maids and administrators: should you hire them and how to work with them can use it to make diagnoses and direct more complex demands to specialized professionals. The tool can also generate various insights for content optimizations, in addition to being the main source for identifying the queries that drive traffic to your pages and the click-through rate for your main keywords. Google Search Console dashboardHow to do keyword research?Keyword research seeks to identify the search terms that have the greatest potential for the strategy, according to search volume, conversions and competitiveness.

is one of the main

It is one of the main tools for planning an SEO au emai list and Content Marketing strategy. After all, it allows you to identify optimization opportunities and define content production priorities. Keyword research usually starts with a list of terms related to your area of ​​activity, products and brand. You can get ideas from Google Analytics and Google Search Console, which we saw earlier, or from keyword tools, which we’ll look at next. Then, you need to organize this list.

You can separate the most

You can separate the most used terms at each stage of the sales funnel and prioritize the list according to the greatest potential return for the strategy. Let’s say you’re starting a blog on your website and identify the word that drives the most traffic to your website. So, you can start there and produce a post optimized for that keyword to attract more visitors. Next, you will better understand what keywords are and what types of terms you can work with.