Telemarketing is not the most popular sales whatsapp data technique at the moment, but it remains one of the most effective strategies for growing a business. It all depends on your target audience of course and your industry, but telemarketing is far from being a thing of the past.
The good news is that marketing doesn’t have to be a laborious process, and the best strategies don’t rely on intimidating prospects .
In addition, you will need to develop a real strategy and set goals that may at times deviate from the sale. Indeed, if the only goal of a call is to close a sale, the process will be complicated and the numbers will be uninspiring.Think of telemarketing more as an opportunity to create opportunities. It can be used for market research
10 Tips for Successful Telemarketing
Before starting any telemarketing action, another example is these two make sure you have a strategy in place and have set specific and quantifiable objectives. These will be very different depending on whether you operate in B2B or B2C .
Indeed, in the case of professional clients, do not expect to get a sale in one call. There is a whole internal process to follow. You will very rarely come across the decision-maker. In which case, perhaps you could try to collect email addresses. In small and medium-sized businesses, it is very likely that you will be able to obtain them from the first point of contact (the first person who answers the phone). If it is a question of speaking to a decision-maker, you will have to find a way to convince the first point of contact to put you in touch .
or simply to gather specific information to use in other marketing techniques .
Prepare a telemarketing scenario
Once you have your goal in mind, you can create one b2c fax or more small scripts that will help you achieve your goal. Of course, the first ones will be perfectible… and the following ones too. The more you advance, the better you will know your customers and the more you will be able to write sensible scripts. And this step can be exciting.
Jean-Antoine Martos, the founder of Logos, started out writing scripts for IT service companies in the 90s. Here is what he says about it: “ I started helping one of them make appointments by taking care of the telephone pitch. I even developed a passion for writing these scripts, which I could feel had a magical effect on me, especially since I was the one testing them and making the calls. At the time, I got a taste of what a film scriptwriter’s job should be. ”