You need to have a clear strategy regarding the type of content you want to write, what you want to inform your customers about, and how often you marketing strategy send your email campaigns. A piecemeal email approach simply doesn’t work.
You need a clear and consistent email marketing strategy, and then execute it regularly. This will lead to higher engagement levels because people like routine, consistency, and predictability.
Optimize your email marketing campaigns to increase the value of each of your subscribers marketing strategy
Let’s go back to Jim’s flower shop example. If whatsapp data he can increase the value of each of his email subscribers from $1.50 to $2.00, it could be a game-changer for his business. It could mean the difference between losing money and making money as a business. It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his ecommerce email marketing efforts. So how does Jim do this? Well, here are some tips:
Test the regularity of emails sent
One of the things we found with CellarThief was that sending more frequent emails actually increased open and engagement rates. This seemed so the challenge for an counterintuitive to us.
We thought the more e-commerce emails we sent, the more people would ignore them. But the exact opposite happened. We wouldn’t have marketing strategy learned this if our e-commerce email marketing hadn’t included testing the regularity of email sends.
Test the day and time of sending
There are many best practices for email marketing for ecommerce. But they are best practices, and sometimes doing the opposite will work better antigua and barbuda business directory for your business. For example, it’s often suggested to send your emails on Tuesdays and Thursdays and not send them on weekends. Why? Because people typically check their emails at work.
However, as more people learn that weekdays are the days to send emails, more and more subscribers are receiving emails. Therefore, the opposite could be true for your business. The same goes for the time of day you send emails.