So, the challenge for an on-page SEO and Content Marketing strategy is to understand search intentions, as Google does, to deliver users what they want. And the best way to understand the user’s intention is to use Google itself! Let’s understand it better with some examples: After keyword research, you must search on Google to analyze which results are in the first places. After all, these are the pages that Google considers to be best responding to the user’s intention.

Let’s see the results page

Let’s see the results page for the skype data search “SEO”: Google results for SEO Note that all the first content is educational, focused on teaching what SEO is and how to use it. To rank you need to have content along these lines. But what if my intention was to find a “Batman costume”? What would I like to find?Search results for Batman costume Exactly, images! Products and ImagesCan you imagine someone renting or buying a costume without seeing it? Therefore, to reach the top you must use images.

So use the first results

So, use the first results for specific keywords and how to attract guests with interior photos identify what you should cover and how to qualify the content with topics that those results do not yet cover. Overcome them and present even more optimized and more complete content!Content sizeContent size usually has an impact on ranking, although it is not a direct algorithm ranking factor.Long content tends to be more complete, detailed and in-depth and, therefore, can better answer users’ questions. But of course there is no rule: for each theme and each persona, the ideal size may vary.

Here at Rock for example

Here at Rock, for example, we have super au emai list complete posts, like this one about advertising. It is a broad keyword, with a lot of competition and search volume, which requires extremely complete content. A post about blocked action on Instagram is much more specific, with fewer searches and competition and, therefore, can be shorter and more direct. Therefore, the best size is the one that best answers the user’s question. Posting volume Posting volume also tends to favor positioning.

After all the more content

After all, the more content you publish, the more chances you have of ranking. However, you can’t just think about the number of posts, okay? It is necessary to combine quality and frequency. There is no point in publishing hundreds of content that are not relevant or answer users’ questions — that would be shooting yourself in the foot. Publishing several posts at the beginning of a blog and then letting it sit still doesn’t work either.