Thus, both revenue and brand cribility and growth are affect. For these and other reasons, the brand archetype is so important.
And what is the impact of the brand archetype? The impact is directly reflect in how and to what extent people consider the company in question in their decision-making.
This means that the clearer a brand ‘s archetype is , that is, the stronger its positioning and the more evident its values and vision are, the more likely it will be remember and consider by consumers when making their purchasing decisions.
Furthermore the brand archetype
Also conveys the essence of the company. The essence, in turn, humanizes the brand, creates a connection with the public, conveys trust and even exclusivity.
It is precisely because of the essence of the company that c level executive list some people buy products from specific brands, which are worth much more than similar products. This is what happens with brands like Louis Vuitton, Apple or Starbucks, for example. Consumers are not buying the product itself. They are buying the essence of the brand and everything it means.
Finally, the brand archetype also deepens the relationship and level of knowlge that the customer has in relation to the company. Consumers are increasingly investigating the origin of the products and services they purchase and consume.
More and more people are looking
Business with conscious, responsible and sustainable why is leadership so important in creating a strong brand? companies. More and more people want to know who they are doing business with.
And all this understanding about the What is the impact of company is transmitt through the brand archetype, which ends up eliminating shallow and disconnect speeches china numbers from institutions, and giving space to a relationship bas on trust, transparency and respect.