Leadership is of great importance because wherever we talk about changes at the strategic level, “someone” must propose them, someone must accept the directions that the actions will follow and someone must support the execution of the “plan” itself, i.e. give the appropriate dynamics to the “execution” give the green light to accept the budget and accept the resulting creations aimed at creating a new brand image, decide on continuing the actions or making changes in response to the knowledge gained about effectiveness.
This requires a strong leader. Well-established france telegram data B in the organizational structure, supported by the CEO himself and the board/owners, with the strength to push through difficult changes that affect the status quo within the organization, where everyone wants change, just not in their backyard.
A line worker will not be able to push through such serious changes, he will lack the “back”. His shoulders will not be able to bear this issue.
The strongest brands in the world, those considered iconic, those at the top of the rankings owe their position to the fact that they are headed by the services and platforms for collecting donations right leaders who provide the appropriate level of leadership (e.g. S. Jobs, E. Musk from the Polish market, e.g. R. Brzoska).
Source: Interbrand, 2021
| REMEMBER:
A fish rots from the head, and a brand from the leader. A strong brand with a weak leader is an oxymoron. |
How big a team do you need to create a strong brand?
The size depends directly on the skills of its individual members and what needs to be done at a given time. The better the “skill” per person, the fewer collaborators will be needed.
You just have to remember not to fall into the trap of looking for “human harvesters”, because my practice shows that it is extremely difficult to agb directory be a specialist in everything.
In addition to the people who set the strategic directions (CMO/strategists/brand managers), the marketing team must also include appropriate specialists for specific areas – for example, visual identification designers, copywriters, specialists in specific tools (advertising, hardware and software, system integration, etc.).
Is brand strength solely the responsibility of marketing people?
It is important to remember that the power of a brand is not solely the responsibility of marketing people. When a brand has, for example, dozens of employees . Their contribution is of course significant . Especially where staff meet customers, for example in sales . Customer service, or wherever the recipient interacts with people representing the brand.