Websites spend a lot of time and energy trying to attract people to their website. But the reality is that only 1 in 100 people will take any action on a website. There’s a huge industry of agencies, freelancers, and experts who can help websites generate more traffic. And that’s great. Traffic is essential if you want to grow your business. But it’s also what you do why should you? with your traffic that matters. Hello Bar co-founder Neil Patel puts it this way:
To grow an online business
You need to figure out how to generate traffic and phone number library how to convert that traffic into action. Pop-ups are one of the most effective ways to do this. They’re usually fairly easy to add to a website and allow a marketer to test various messages, content, and links to drive the desired activity from their users.
Without pop-ups, website owners must figure out how to manage these activities within a web page and often need to seek help from a web developer. But with pop-ups, a website owner can test certain messages and find the balance between driving visitor action and providing value to those users.
So, whether you’re getting traffic through understand engagement (bounce rate pages organic or paid means, pop-ups can be a great way to convert more of that traffic into leads, sales, email subscribers, or more.
why should you? What can pop-ups be used for?
Pop-ups are very useful for stimulating the activities and behaviors of website visitors. And the great thing about pop-ups is their flexibility. They can be used to stimulate a wide variety of activities. Here are some common examples of how websites use pop-ups:
Pop-ups are used to capture email addresses to build community and relationships
Email remains one of the most effective marketing channels. In fact, Luisa Zhou claims that a business can earn $42 from email marketing for every dollar spent . $42! But building an email list is hard. You have to give people a reason to sign antigua and barbuda business directory up for your email list, and you have to make it easy for them to do so.
Pop-ups are a great way to do this. You can quickly use pop-ups to capture email addresses and add them directly to an email service of your choice. You can also test different messages and incentives in your pop-ups to encourage why should you? people to sign up for your mailing list.
Pop-ups can be used to convert abandoned carts
For e-commerce businesses, conversion rates determine whether a store can be profitable or not. And abandoned carts are a huge challenge for almost every e-commerce store on the planet.
According to Cloudways, the global shopping cart abandonment rate is 78%. Think about that for a second: out of 100 people who visit a website, do some research, and find something they like, only 22 of them end up purchasing something.
Could you imagine this happening in a mall store? Out of 100 people who enter the store, find something, and then check out, 78 leave the line and leave the store. So yes, abandoned carts for online stores are a huge challenge. But the good news is that pop-ups provided by companies like Hello Bar can help convert more carts into purchases. This can be done through simple reminders when people leave a website or by including coupons to encourage people to complete a purchase.