Okay, let’s say Jim’s company ecommerce once you is growing. That means he can afford to pay $4.50 to acquire an email subscriber. However, that’s only part of the story.
Let’s say Jim can buy traffic for $1.00 per click.
This means he would need 1 in 1 visitor to subscribe to his email list. This is a very high number and probably impossible. However, this also needs to be factored into the purchases made.
So, let’s also say Jim spends $100.
And let’s say Jim gets 8 email signups mobile phone number data updated 2025 out of the 100 visitors who visit his site.
8 x 3 months x $1.50 = $36.
But, 2 people also purchased flowers for an average of $100 per order from those 100 visitors.
If Jim doesn’t factor in the value of it is necessary to maintain the ecommerce once you email subscribers he’s getting, he’ll calculate that he’s sold two orders. At $50 per order after cost of goods, that means Jim spent $100 to make $100. Therefore, Jim decides to stop this marketing effort.
Three months later value of each
Jim’s revenue remains the same because he hasn’t found a growth channel. However, during those three months, Jim’s actual sales could have been $3 + $100 (email). This means his business could have grown during that time.
How to Maximize the ecommerce once you of Your Email Subscribers
So, we’ve established that you need to know the value of each of your email subscribers. But once you know the value of each of your email subscribers, your goal is to increase that value.
If Jim currently has newsletter subscribers antigua and barbuda business directory who are generating $1.50 per month in net revenue, his goal should be to increase this average value. So, Jim sets a goal of increasing this number to $2.00 per month. Jim hires a new email marketing specialist and gives them two goals:
1) Increase the number of email subscribers;
2) Increase the value of each of these email subscribers.