It is necessary to maintain the frequency of publications to retain the public and show Google that you always have new and updated content. However, there is no ideal volume or frequency of posting. You need to identify what your topic and persona demand, in addition to evaluating your business’ content production capacity. Remember that the most important thing is that quantity and quality go together!Writing for SEOAnd when writing content, what do you need to do? The top priority is quality.
The content needs to be
The content needs to be correct, clear, updated stockholder data relevant, reliable and, of course, it needs to respond to the user’s intent. This is what guarantees good signs of engagement on the page and increases the chances of receiving backlinks — factors that weigh heavily on ranking. Although Google increasingly values and understands natural writing, there are also some strategies to optimize content so that it reaches better positions and, at the same time, favors the reader’s experience.
Therefore it is important to
Therefore, it is important to pay attention to the scannability and semantics of texts. Scannability Scannability is the ability of a text to provide dynamic reading through resources such as intertitles, lists, boldfaces and images. How content scanning connect “instant booking”! works Have you ever opened a post with a huge block of text that you didn’t want to read at all and made you close the page straight away? That’s why making text scannable is so important. It improves the reading experience, engages the user and even transmits information to Google.
When creating intertitles for example
When creating intertitles, for example, both the au emai list reader and the robot can understand the hierarchy of your text. Use of keywords and semanticsThe use of keywords in content is important for Google to correctly index your page for the terms you want. However, we are not saying that you should force yourself to repeat a word all the time, ok? Remember that Google already understands human language and no longer focuses on exact keyword matching. This is why semantics are so important in SEO.
This means that you must
This means that you must explore the semantic field of the term with its variations, synonyms and relationships with other words. This way, you make reading more enjoyable and also make it easier for Google to understand the topic of your page. Let’s compare two pieces of content with the intention of reaching the top for “Digital Marketing”: two pieces of content with the intention of reaching the top for “Digital Marketing” and scannability The content on the right has much more chances of ranking, as it addresses directly related and essential topics when producing a complete guide on Digital Marketing.