Between the potential and quasi-latent layers.In particular, we know that content plays an important role . In bb.According to a survey by demandgen , % of bb buyers said that content . Is important when making purchasing decisions. So what kind of content should you post, and . How much?Wacul inc. Has found the answer to this question. According to the company’s research . , the number of visits to bb websites increases dramatically as the number of content . Items increases, and the increase in the number of visits contributes to the number of .
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Conversions. In addition, information and know-how-providing content has times the conversion rate compared to reading-based . Content.Relationship between number of contents and number of visits(source: wacul inc. )owned media for btob . Companies is an important channel for gaining awareness of latent and semi-latent layers, and for . Turning latent layers who have come from other channels into leads. If your persona collects . Information online, consider operating your own media.Earned mediaearned media is media generated by third parties . Such as customers or industry experts, such as review sites, social media posts, and testimonials .
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By experts and influencers.You might think that earned media is only important in bc, but . In recent years its importance has been increasing mexico phone number list in bb as well.Earned media(source: trustradius )according . To a trustradius survey of bb buyers , the most commonly used information gathering channel . Was product demos at % followed by user reviews at %. Additionally, one-third of respondents . Said they have seen increased collaboration between decision makers, with reviews sometimes being shared between . Them.Earned media is primarily effective in increasing awareness, and as a by-product, it can also .
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Increase the number of visitors.For example, users who visit a product review site are an . Unaware market segment looking for solutions to their problems. If they become interested in your . Company through the review site and visit your leverage your customer data owned media, you can acquire leads with . A strong desire to purchase.Digital advertisingamong digital advertising, listing ads and social media ads (especially . Facebook and linkedin) are effective for generating leads.These digital ads are known as cost-effective measures . Because they can reach the target audience looking for solutions to their problems and can .
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Be placed at low cost. In addition, Tie-up ads/article ads that are distributed in the . Form of regular articles to specific media are also b2b reviews effective for btob lead generation.Digital advertising(source: . Tech+ )ntt communications has placed an article advertisement in tech+, a magazine whose main readership . Is information systems personnel, about its service for protecting companies’ smart devices, called Anshin mobile . Security for business.By following the flow of Sophisticated cyber attacks → increasing attacks targeting smart . Devices → product introduction, it is assumed that the company can effectively heighten users’ sense .