Simply select an email template (or create your own) and try out different combinations of images, designs, or copy.
Once you’ve sent your emails, you can analyze each of their open rates, click-through rates, and engagement rates. Testing these elements early in your retention campaign will help you determine what type of content engages your customers and inspires them to take action.
In the example above
we tested two different subject lines ( Stock Up and Save ! and Important Announcement ). Although the sample size is small, we can see that subject line 2 has, so far, produced a higher open rate.
Also read: Succeed in your marketing campaigns thanks to A/B testing
2.
Along with offering special offers, promotions, discounts and freebies as part of a loyalty campaign, building a personalized connection with your customers is also an integral part gambling data vietnam of a loyalty campaign.
Deloitte’s 2019 Retail Outlook report suggests that to stand out, retailers need to stop offering purely “transactional” benefits and start offering rewards that have deeper, more personalized value. That means stepping out of the “discounts and price cuts” comfort zone and building a personalized relationship with your customers.
To do this, start by using your customers’ data (like their purchase history) to learn which products and services they like and send them offers based on their preferences.
Your POS software can help you with this
With Lightspeed, you can create customer groups based on shared calling list demographic information, purchase history, location, payment method, and special days (like birthdays).
In the example below, we’ve created customer groups for Deal Seekers, Friends and Family, Seniors, Students, and Tech Managers.
Once you have your groups set up and ready, all you have to do is choose an email template, add your text, photos, subject line, and select the groups you want to send the email to.
Then send the emails and analyze
Your results afterwards to see how you can improve on you will be able your future emails.
Tip: With Lightspeed you can also send SMS messages to your customer groups.
Segmenting your customers into groups helps Leverage your you send the right message, to the right customer, at the right time. And make sure the message you send them is actually relevant. It helps your business show your customers that you understand what they want and have what they need.