Of course, there are good reasons why B2B companies cannot provide exact prices for complex products or services.
Your customers will understand that too!
Nevertheless, based on the experience we have gained, especially from private purchases on transparent, smoothly functioning provider platforms, we now expect to find information about costs and prices on a provider’s website.
So when companies choose not to egypt mobile database display prices or costs on their websites, they are actually hindering the purchasing process or the ability of a customer to buy from them!
A transparent presentation of the prices and costs of your products or services is crucial to building trust with your website visitors:
Potential customers get a clear idea of the value your offering provides.
Price-sensitive customers – i.e. customers for whom price is the only deciding factor and who are not suitable or preferred customers for many B2B companies anyway – qualify or disqualify themselves.
This openness helps to break why a professional website and not a website builder? down initial trust barriers, lowers the threshold for making contact and promotes a positive customer relationship right from the start.
You don’t need a detailed price list! If you can’t give exact prices or costs, then explain on one page why this is the case and/or give price or cost ranges.
Estimated time required to create a “Prices/Costs” page: 3-5 hours
2. “Problems we solve”: A page that many corporate websites consider unnecessary
B2B companies often believe that solutions should be the focus, not the problems of their customers. This is reflected in many B2B websites, where challenges are only addressed indirectly, with a focus on generic benefits of the company’s own solution (“resource savings”, “increased efficiency” …).
A deeper discussion of customer problems on the website is so often neglected, although it can be essential for lead generation, as it antigua and barbuda business directory demonstrates an understanding of customer needs or challenges and helps customers to correctly identify their problems.
The common marketing understanding that only positive content contributes to decision-making also contradicts the reality of the purchasing decision process: customers are attracted to solutions, but also research possible disadvantages before making an investment.
By addressing their own problems or problems in an industry, companies can not only build trust, but also define their target group more precisely and thus present targeted solutions to specific challenges.
In the end, a “Problems We Solve” page is a page that allows potential customers to affirm to
themselves: “This solution fits my challenge!”
So include a “Problems we solve” page prominently in your menu structure and formulate the problems exactly as customers would formulate and search for them.
Estimated time to create a “Problems We Solve” page: 2-4 hours
3. “Start Here”: This page should not be missing from any B2B website!
For visitors who are at the beginning of their research or purchase decision, an introductory page is a valuable resource. It provides a clear starting point and effectively guides new visitors through your web property, greatly improving the user experience.
You should develop the content on a “Start Here” page with the assumption that a potential customer has gathered little or no information to make a purchase decision:
What questions would these people ask?
What mistakes do these people usually make?
How should they make a decision and what is necessary for it?
Many companies now also use so-called learning centers to guide their potential customers through their offerings and explain them. We explain exactly how this works in this episode of our podcast ” No leads, no fun.