Your Audience Everywhere

So we’re thinking about our close contacts, the people that we see on a daily or weekly basis, the people that we do business with regularly, our current customers, all those kinds of things. Then we think about the Internet, and we have a right perspective on those strangers. “I mean, John, I’m willing to lend you dollars because I know I’ll never get paid back. Right, but it’s not that big of a deal. There aren’t many people in the world who are willing to do that for me.”

 

Choosing the Right  Marketing Platform

What we ignore are those who exist, what the terminology in social science calls weak ties or dormant ties, and we ignore those who Bahamas Phone Number List wonder about two degrees of separation. If you look at where a lot of new opportunities come from, yes, strangers are going to have new information, new ideas, new potential referrals, new needs themselves, and you may be able to meet those, but you have to warm up, build up with them rapport. This episode of the Duct Tape Marketing Podcast is brought to you by . It’s time we start giving life insurance the credit it deserves. That’s because life insurance does more than just protect you and your family.

 

 

 Marketing for Small Businesses: A Guide

This is the middle network, the lead generation service agreement hidden network, and it’s hidden because a lot of us ignore it, and there’s a lot of new and different information out there, like a complete stranger, not like one of your close contacts  it can also help you live, maintain and potentially accumulate more cash value over time to learn more. access. Let’s talk about another concept that I think is critical to this, and others have, I mean I think this has become a common term in networking circles, but the idea of ​​super connectors.

 

How to Scale Your  Marketing Campaigns

 

 

But either they already know you, or they know someone who knows you. They are friends of friends. So it is much easier to build rapport with them. So what we’ve found is that in this network you get a lot more value, and I typically define networking now just to focus on your close contacts and those people who are in the hidden network, the dormant connections. I think what’s interesting is that they play an interesting character, but they don’t play the character that we expect. So from a strictly network science perspective, and then I’ll turn to what this means, especially for entrepreneurs.

Multi-Channel Marketing: Reaching Your Audience Everywhere

 

And those who are one or two degrees away from you. If you do it well enough, you’ll never have to go to a network mixer or anything like that again. Well, I think one of the challenges that some people have is because, I totally agree, but I was taking some connection requests on today and I noticed that I had a layer one connection, which means I have to have what million seconds Layer Connection David Burks Yes. From a strictly network science perspective, what we think of as hyperconnectors, people who have a disproportionate number of connections, if you asked everyone in industry, for example, how many people they knew and graphed that, you wouldn’t get An answer.

Marketing Analytics: Turning Data into Action

 

 

In theory, the online world makes this easier, but in practice it makes it much more difficult. David Burks Yes. Well, I mean it is. One of the things we discuss in the first chapter of the book is that I get a lot of pushback from my editors writing about any technology  inversion, you get the power law, you get the principle, right. So, people are connected to people in the network or at least to people. We call them superconnectors. For a long time, we thought of superconnectors as the ones who kept the network together, the ones who explained that everyone only had five or six introductions to each other.

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