Walmart, Sephora, Amazon, CVS, Lancôme — these traditional ghana phone number library retailers are perhaps not what you’d expect to find among the popular subscription box services. But these monthly box services are no longer just small, local e-commerce vendors; larger companies are challenging their charisma, and the sector may never be the same again.
Luckily, with a little ingenuity and some old-fashioned research, there’s still a way to turn your curated subscription box service shoppers’ dreams into reality. Here are some methodologies to consider for your shop:
Finding white space
While there are plenty of baby and parent-child product subscription services, there’s still a gap in this crowded category. Does your store and products cater to dads? Or older siblings? Online consignment shops might compete with clothing services with price-splitting. Fair-trade toys, organic clothing, and baby food are also big trends and might offer things new parents need often.
Although baby/parenting is just one category, this instruction can be applied to any vertical: Find out what your potential competitors are not doing, and see if there is a market demand for that void. If there is, try to fill that void.
Try an up or down market
It may be hard to compete on price with Walmart, how chatbots can improve industry-specific but it doesn’t have to be. The Ritz-Carlton isn’t competing with Motel 6, and yet they both offer lodging.
While a $25,000-a-year luxury jewelry box subscription service is out of reach for most consumers, it shows the sky’s the limit in certain product categories.
Conversely, a major retailer may have a more premium offering and you can compete on price. If you have an independent beauty product line, you could create a boxed collection at a lower cost than what Sephora is currently offering.
When you have a set of products that consumers want, there tend to be different pricing sweet spots for different market segments. If one end of the market seems saturated, try looking towards the other end of the spectrum to see what products you can offer in a collection.
Find your niche
Some interesting subscription services may seem very niche, but with Shopify, you can expand your offerings to multiple countries around the world. Chances are there are a lot of individuals around the world who have many of the same hobbies as you. If you have that large shopper base, you could potentially turn your passion into a subscription business.
Subscriptions work for a variety of very niche products. It doesn’t have to be food — men’s health supplements, unique ties, stickers for kids, or just about anything you want to reuse can have a fanatical customer following. These interests may seem super specific, but it’s powerful if you can find similar fans. Find your target customer and lifestyle, and compile items that will delight that niche group. Then, if you have a store, you can leverage your existing customer base to try out a boxed product as a proof of concept.
Turning Unboxing into an Experience
One of the hallmarks of a great subscription b2b reviews box service is beautiful presentation: Watch any unboxing video on YouTube and you’ll see that recipients are not only excited about the experience of opening the exquisitely crafted package, but they’re also just as excited about what’s inside.
People love experiences, and adding a special touch to your packaging and presentation can bring that extra wow and delight to an already great offering. A study by Dotcom Distribution reported that 52% of consumers are more likely to make repeat purchases from retailers that offer high-quality packaging. So, consider the entirety of your box type, packaging materials, product placement within the box, and more to create a memorable unboxing experience for your brand.