When we talk about on-page SEO, we are talking about optimizations in these elements. Some examples: Content; Title and Meta description; Heading tags; Images; URLs; Rich snippets. Google evaluates these factors to understand what your pages are saying and, thus, perform the correct indexing. Furthermore, they help the search engine understand whether you are offering a good experience to the user, with information and organization. Off pageOff page factors, in turn, are elements outside the page that show whether it is a reference.
Therefore off-page SEO consists of
Therefore, off-page SEO consists of optimizing the moj data website’s authority in the eyes of users and other websites, focusing on acquiring backlinks. These are some examples of factors: Quantity of backlinks; Diversity of backlinks; Context of backlinks; Brand mentions; Social signals; Direct searches. For Google, factors like these show how authoritative a site is on the web. If the page receives many visitors from direct searches for the brand name and gains several backlinks and mentions from good sites, the more authority it should have in the market.
Black Hat x White Hat
Black Hat x White Hat Google’s algorithm this joining together assists in works hard to improve users’ search experience. This means not only continually improving search results, but also combating dubious and low-quality content, which is called black hat. Black hat has been in Google’s sights since the early days of SEO. When the algorithm was still new and had many loopholes, it was easy to game the system and get the best positions, even if you had nothing good to offer.
These were some common black
These were some common black hat practices: Doorway au emai list pages: the page is optimized only to redirect to malicious pages; Cloaking: the page presents different content to the user and the robot; Link farms: the page only contains backlinks to other pages; Keyword stuffin: the page contains excessive repetition of keywords; Hidden texts and links: the page hides texts and links from the user, but not from the robot; Spam in the comments: the page comments on blogs just to earn backlinks.
In the example below you
In the example below, you can see the configuration of a code to hide keywords using a zero-size font and the same color as the page background: Example of black hat SEOSource: OptinMonsterHow to start an SEO strategy?How to start an SEO strategy?To get the organic traffic you so desire, it is essential that the content published on your blog is relevant to someone. You already know that much, but how will people find your content? Like any marketing strategy, it all starts with planning: what results do you want to achieve with SEO, who do you want to reach, how do you intend to get there? Don’t expect an immediate return, as can happen with ads and sponsored links, ok? Despite this, SEO usually gives a more sustainable return over time.