Email marketing is the use of email to promote email data
products or services and to increase customer loyalty . It is a type of marketing that makes it possible for contacts on your email list to learn about your business news .
Keep reading and we will tell you in detail what it consists of, how it is done and its main characteristics. So that you can apply them with your audience in one of the most profitable communication channels.
It can also be a more subtle sales channel that educates your audience about the value of your brand or helps maintain interaction with it between purchases.
Promote cross-selling or promote upselling
For example, you can send a monthly furthermore ranking can be made newsletter to let your customers know about other products. Promote the upgrade of a plan or the purchase of add-ons.
The customer does not always have in mind the entire range of products that you have, and an email can be the ideal tool to remind or make known the products that you offer.
Email allows you to reach a wide range of audiences at a relatively low cost compared to other channels, allowing you to build long-lasting relationships with your customers and potential customers.
Most of the time, the reason a customer does not buy a product or service again is because they have forget that it exists.
Types of emails for your marketing strategy
Marketing emails can be promotional, b2c fax informational, or serve a specific purpose in the buyer’s journey.
Email marketing campaigns are used to promote special offers, new product launches, branding, and downloadable content such as eBooks and webinars. A campaign can consist of 3-10 emails sent over several days or weeks.
Whether it’s visiting a page on your website or using a coupon to make a purchase.
These emails are personalize based on the information you have about a contact. For example, they can be sent automatically in response to a specific contact activity, such as making a purchase or subscribing to a newsletter.