At the time. A there were some really cool compani doing something similar in other industri. For example. A Tom’s Sho donat a pair of sho for every pair sold. This inspir us. A so we decid to get involv in our own cause as the company grew. So we buy phone number list partner with Charity Water and found a way to donate clean water for every bottle of wine sold. We were thrill to be able to make a difference while helping people drink better quality wine. We had our concept and we were ready to go. Next. A we ne a name.
In hindsight
A we probably could have come up with a better name. A but we call it CellarThief. You see. A a Thief is a device us by a winemaker to take sampl of We were thrill to be able to wine from a barrel during the winemaking procs. We thought it was an interting play on words because reviews and reputation: yotpo or judge.me we were also trying to offer good win at a “bargain” price. A wine barrel thief After choosing a name. A we next ne to find a logo. So we reach out to 99 Digns. A ask our friends to vote on the logos we receiv. A and chose a logo.
Our logo for CellarThief – it looks outdat now.
A but we were really excit about it With our concept. A a name. A and a logo. A it was time to build our website. We ask a friend to create a unique dign and partner with a small development shop to build our site on a CMS/e-commerce platform that china leads was soon acquir by Adobe. We want the site to be cool. A inspiring. A and fun. Original CellarThief website dign – we won multiple awards for this Finally. A we ne to determine the wine’s provenance. Fortunately. A our team had contacts in the wine industry. A both with wineri and distributors.
The idea was simple if we could sell
Asignificant quantity of a certain wine in a We were thrill to be able to single day. A we would receive a significant discount that we could then pass on to our customers. Wineri and distributors embrac the concept. A and we were quickly able to offer a range of quality win at a competitive price. We gave them an timate of the number of cas we would sell. A and they kept them. We then collect and shipp them to our customers. We felt storytelling would be the most important part of our work. A so we were excit to interview winemakers. A tell the winery’s story. A and help our customers connect with the people behind the win we sold.