We develop and rign our email marketing strategy. What seem to work one day wouldn’t work the next. But we kept moving forward and trying to learn. We kept thinking that we absolutely ne a “North Star” metric we could use to make our email efforts succsful. Then one day we were in a meeting and I ask the qution. A “What is the whatsapp number list value of an email subscriber to us?” And no one had an answer. We had all this data. We knew our open rat. A our click-through rat. A and our purchase rat.
We knew how many people were subscrib to our lists
A how many people were unsubscribing. A and how many people were being add. We knew a lot about our email marketing. A but we couldn’t answer this qution “How much is an email subscriber worth to us?” Email marketing for ecommerce has evolv a lot since do you want to send bulk whatsapp messages without any hassle? we were trying to launch CellarThief. But one thing hasn’t chang much in the last decade. Most ecommerce busins We kept thinking that we absolutely still can’t answer the simple qution. A “How much is an email subscriber worth?” And. A without that knowlge. A it’s difficult to scale an ecommerce email program. A and without a succsful ecommerce email program. A it’s nearly impossible to scale an ecommerce busins.
So back to my story with CellarThief
We were trying to build a top-notch busins brand. A and with little money. A we felt the only way to do that was to better understand our email marketing. Over the next few weeks. A we set out to answer the qution “How much is an email subscriber china leads worth to us?” At the time. A we had about 5. A000 email subscribers. The subscribers We kept thinking that we absolutely had sign up to receive offers. A and we were growing that number by a few subscribers per day. The email subscribers were highly engag. High converting e-commerce marketing email example Our open rat were over 35%.
Our click-through rat were over 2.5%.
A and our purchase rat were solid. We were still very small. A but we had a good number of engag email subscribers. A then we could afford to acquire more. If we could do that. A our busins would be prictable.