In simple terms, a CTA is what will guide your audience to the next stages of your sales funnel . For this to happen, it needs to be as attractive as possible so that it can capture people’s attention while conveying your offer.
Tupiniquim – CTA
Another similar example is downloading some material for free, as you can see in the image below, where Tupiniquim offers a free e-book in exchange for the reader’s data:
Tupiniquim – CTA
Another very common case is the use of a call to action in text form as “hooks” for other posts, keeping the telegram data on your website longer and bringing them closer to the content you publish. You can see in the image below a CTA used in a post by Electi Serviços about recruitment and selection :
Electi – CTA
There are other, more specific cases where you can create a sense of urgency in your audience, like this CTA from RD Summit that invites users to an upcoming event with limited spaces:
Rd Event
And now, can you identify some CTAs that are present in your routine? We bet that at this moment you the entire transaction cycle and obtain detail statistics be remembering several.
To begin to understand how to build a good call to action , we need to understand how the czechia businesses directory of capturing users’ attention works. So, let’s go!
Check out this article: CTA: 12 Amazing Call to Action Examples to Inspire You .
help
How is the conversion process done with a CTA? Learn about the AIDA technique!
Within the area of communication, there is a concept that defines the steps a person goes through when making contact with some type of call until making a decision.
This concept is called AIDA , and it concerns four specific stages: capturing the user’s attention, awakening their interest, the emergence of their desire and the action they will finally take based on the call received.