Characters and storytelling have been the backbone canada phone number list of creative marketing for years, but somehow, they’ve been a bit underappreciated in B2B marketing. While B2C has its mascots and beloved personalities, B2B companies are beginning to wake up to the power of using characters in B2B advertising. It turns out, customers remember stories and faces far more than they remember product features. So, why not give them a character they’ll actually care about?
How can you make this happen in your creative marketing strategies for B2B? Well, a character doesn’t have to be as elaborate as a brand mascot. It could be a relatable employee, a customer-turned-hero, or even an animated figure. The goal is simple: make your brand feel more human. So, if you’re looking to stay ahead of B2B marketing creative trends, think about how using characters in B2B advertising can help your brand connect and convert.
Here’s why it works:
- Relatability: Characters bring your brand to life and give your audience someone they can root for. Whether it’s a problem-solver like Salesforce’s Astro or a familiar celebrity endorsement (think the iconic duo: Michael Jordan and Nike), these personas grab attention and keep your brand memorable.
- Memorability: A System1 Group study found that ads with a character nearly double brand recognition. By blending storytelling with characters, your brand doesn’t just stand out—it becomes unforgettable.
- Engagement: When you craft a narrative around your character, you’re no longer selling a product; you’re inviting customers into a story. And who doesn’t want to see how the story evolves?
4. Avoiding the Product Delusion
When it comes to B2B marketing, it’s the importance of accurate business listings easy to fall into what’s known as “The Product Delusion.” This is where marketers focus almost exclusively on the features of their product, assuming buyers will make decisions based solely on technical details. Plot twist: most buyers don’t have the time or energy for deep comparisons. They don’t remember endless feature lists. Instead, they opt for the option that feels familiar and easy to recall—behavioral economics calls this “satisficing.”
So, how to avoid the product delusion in B2B advertising?
- Focus on simplicity: Keep your message clear and concise rather than overwhelming your audience with specifications.
- Build familiarity: Make your brand recognizable through consistent branding and messaging.
- Engage emotionally: Once again, buyers remember how your brand makes them feel more than the fine print. Tying your product to positive emotions increases recall and trust.
The Future of B2B Marketing is Creative
The brands that focus on chine directory these connections, rather than just selling, are the ones that stick with buyers long after the initial engagement. Instead of focusing solely on the product, marketers are increasingly turning to human connections, stories, and clever characters to leave a lasting impact. The B2B marketing creative trends are clear: nowadays, it is all about resonating with your audience on an emotional level, making your brand feel familiar and trusted.