When I meet him, he tells me Too general strategy that infrared therapy is great, that it solves a lot of problems, that it’s painless, non-invasive, and yet, the business isn’t taking off. Given the numbers, it’s not surprising.
Basing your marketing on your offer is therefore not relevant. The entrepreneur has two fax lists options:
He’s promoting infrared therapy. It’s possible, but it probably requires a significant financial and time commitment.
He addresses the problems of his prospects.
An interesting point that is often noted: competitive pressure is not linked to the volume of demand. illustration of the lack of customer knowledge: energy This confirms that few advertisers have implemented this type of approach. I will return to this later in the article.
So if instead of talking about his solution that no one knows, he opts for a strategy consisting of changing paradigm and positioning himself in relation to the problems of his targets, he can reach thousands of people and develop his business.
Last year, I was approached by an entrepreneur who offered me company bikes in his first message. There’s still no demand today, but we’ve heard about it. Last year, at the end of the first lockdown, no one knew what it was.
I ask him if his approach has any feedback.
No, none. 0 leads.
I ask him: do you think your target, the HR director, wakes up in the morning trust review wondering how he is going to provide company bikes to his employees?
Answer: No.
Do you believe, however, that your target HR manager might be looking for alternative transport/travel solutions for the company’s employees?
Answer: Yes.
We tested it live a few days later during a webinar that I hosted with numerous HR managers.