Are you planning a special offer for Tips on how to use Mother’s Day? Almost everyone is looking for the right gift to please their mothe during this time. Traditional choices include chocolate phone number lead and flowers, but in recent years, more and more people have focused on experiences, relaxation and self-care. This holiday is a great opportunity for your salon.
Looking for inspiration? In this article , you will find out how to use Mother’s Day in your business.
1. Tips on how to use Marketing strategies for Mother’s Day
Tips on how to use Social networks
Do you know what the problem is for many salons on social media? Hard sell.
Instead, you should implement the 80:20 rule . Make sure that 80% of your social media posts are tips, useful information, fun or interesting facts. And in the remaining 20%, communicate sales
For example, you can:
- invite your followers to why is a website built from scratch more secure share with you various funny or sweet memories with their mothers,
- encourage followers to write what they appreciate most about their mothers and what they are most grateful for,
- ask about classic mother/daughter movies,
- share a retro photo from childhood.
Promote Mother’s Day on your website
So inspire them!
Create a place on your website where you can add gift inspirations – special packages, gift cards, whatever you can think of. Maybe it will inspire someone to give themselves a gift too.
The online e-shop Tchibo has a b2c fax separate category on its website – Mother’s Day Gifts. And look how beautiful it looks:
Run a competition on Facebook . However, make sure that the winner comes to your salon in person to collect their prize and see for themselves what it looks like and maybe even book another procedure or consultation. You can take a picture of this moment and use it in your social media or email marketing.
However, be careful not to violate any of Facebook’s terms and conditions regarding organizing competitions . I also wrote in detail about how to – How to get clients through a Facebook competition .
Online Mother’s Day Challenges
How about inviting your followers to an interesting challenge? For example:
- Makeover : Being a mom is hard work, and everyone deserves some attention and pampering. Start a Mom and Daughter Makeover: invite your followers to give their mom a break and a beauty makeover! They can send photos, tag you, or a specific hashtag you create for the occasion.
- Selfie Challenge: Can’t think of anything special? Looking for something quick and easy? In that case, the “mom and daughter” selfie challenge is a great choice.
Online promotion and sales call
When setting up an ad on Facebook or other online platforms, try to add some added value to your offer. Focus on why moms would like this gift, what customers can say to their moms. Emotions and experiences work better than just a pure sale .
Communicate that it’s not just a beauty treatment, but also a day spent with your mom or the pampering she deserves for her dedicated work and care.