This was done through the creation of a very advanced search engine for the time: BackRub. Shortly afterwards, it transformed into our old acquaintance Google, back in It is interesting to highlight that, despite the term being highly associated with the largest search engine in the world, other engines also rely on SEO. When did the term come into use? It is believed that it was in , at the same time that Brin and Page were putting effort into creating a new search engine.

However the ranking strategy was

However, the ranking strategy was not yet india car owner data well known, making it necessary to “explore the open sea”. How has SEO evolved to date? Since the development of SEO, marketers have found a series of ways to prioritize their content on engines. In the past, there was the idea that it was easier to rank. This is because the platforms did not have very elaborate criteria to distinguish genuine strategies from spam ones. Practices such as the mass production of irrelevant content, keyword stuffing and excessive exchange of links between sites were not necessarily seen as something negative by the platform.

Nowadays this set of actions

Nowadays, this set of actions is known as maids and administrators: should you hire them and how to work with them Black Hats. The point that allowed a series of SEO evolutions was, precisely, the Google algorithm update. From time to time, quality guides are updated and a number of practices are reviewed. The process of producing a blog post and ranking in good positions has become more challenging and, at the same time, we can say relatively fairer. Well-positioned content must offer the best possible information to the user, in addition to a responsive website, with fast loading and based on good practices not only from Google, but from the main search engines available on the internet.

This type of strategy still

This type of strategy still exists. However, Google’s au cell numbers algorithm is increasingly complex and intelligent in identifying black hats. An excessive gain of backlinks from suspicious domains in a short period of time, for example, is a sign of black hat. When this happens, the pages receive penalties, which can range from a momentary drop in ranking to being banned. Therefore, avoid black hat SEO. If you want to gain the search engine’s trust and guarantee a safer and more sustainable position in the SERP, follow Google’s guidelines for SEO.

These guidelines coincide with white

These guidelines coincide with white hat, which are the SEO strategies accepted and recommended by search engines. We are talking, for example, about improving the website’s usability, using keywords naturally in the content, gaining backlinks from reliable partners, among other strategies that we will cover in this guide. What to expect from the future of ranking factors for SEO? When it comes to SEO strategy, you must always be aware of Google’s next steps. This is because this search engine is responsible for several innovations, which end up dictating organic search trends.