Your reporting will be more or less significant based on the number of recipients using . The apple mail app. In principle, however, apple’s share of the most popular email clients . Is already , according to litmus. It can be assumed that in six months at . The latest all users will have carried out the latest update and most likely also .
Set privacy protectiontips what
You can do now it has long been rumored in . The email marketing world that open rate is now just a “vanity metric”. Even if . We don’t entirely uganda cell phone number list agree, data protection measures like apple’s are causing the metric to become . Less important. That’s why it now makes sense to rethink and evaluate the success of . Your newsletter campaigns based on other kpis.
Here is our recommendation for
The next steps: . Check the proportion of the this is a big challenge user base that uses apple mail in cleverreach reporting or . With other tracking tools such as google analytics. This allows you to better take into . Account the effects of the mpp update and understand changes in the opening rate. View . Your automation chains and ab tests. It might make sense to switch automations and split .
Tests so that other metrics
Such as clicks, serve as triggers. Consider europe email which other kpis . (click rate, conversion rate, purchase data, bounces, subscriptions and unsubscriptions) you can use as an . Alternative to evaluate success in email marketing or to set segments. If the location of . Your recipients is important for your email marketing, it makes sense to explicitly ask them . About it and transfer it to a data field, e.
Gvia a formthis
Better ensures that recipients receive the right content for their location via newsletter. Apply learnings . About other users’ behavior to apple customers’ behavior. Because at the end of the day, . Someone using apple mail isn’t going to have particularly different subject line preferences than an . Android user. Our automation templates for common email marketing scenarios susanne eberl share automation templates .