They Might Not Be the

They might not be the main decision-maker At Leadfeeder for example we find it takes . between three and five decision-makers at every company before a conversion happens Who is the . decision-maker? For example if the initial site visitor might be someone from HR but the . actual decision-maker might be at the executive level — and those two people will need . different types of content and CTAs What channels did they find you through? Social a .

Partner Site Organic Search Paid

Partner site organic search paid ads? The most argentina cell phone number list effective content will vary by channel Now . what do you do with this information? Start by using this info to create more . detailed buyer personas — which will help you create content better aligned to your traffic’s . needs Dig into Google Analytics When it comes to understanding who your traffic is and . what they do GA is your BFF website visitors leads step brothers This is going .

 Give You All the

To give you all the information you need to know shipping process: how does online shipping work? about what people do once . they get to your website Do they visit one page and leave? Do users convert . more often when they read a specific blog post? Google Analytics has your back here . Take a look at Referral traffic (Acquisition> All Traffic > Referrals) to see where the . vast majority of your referral traffic comes from Pay special attention to which pages have .

The Highest Goal Conversion Rates

The highest Goal Conversion rates — those are changsha mobile phone number list the pages that are driving actions (You’ll . have to set up goals to see this info) website visitors leads google analytics What . content earns the most traffic (Behavior > Site Content > All Pages) Keep in mind . that traffic alone isn’t going to tell you everything but it is a good place . to start You’ll at least know what content is attracting traffic What content do people .

Search for on Your Site?

Search for on your site? (Behavior > Behavior Flow> Site Search > Search Terms) This . will tell you what content users are actually interested in — so you can create . more of that content or optimize those pages Next use this info to see what . content actually attracts users that are likely to use your software or buy your product . Then create (and promote!) more of that type of content Step 2 Use a visitor .

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