They happen, for example, when the user searches for restaurants, cinemas, stores, hotels, schools, doctors’ offices, among other types of establishments with a physical location.Local searchOther types of searchThere are also other types of searches that users can perform, such as:news;institutional;music;academic searches;specific information (weather, date, etc.);images;videos.Note that, for each type of search, Google has increasingly become strive to deliver specific results. When searching for products (transactional), it already displays results from Google Shopping. When searching for songs, it already has the YouTube clip and the lyrics.

The intention is to improve

The intention is to improve the search experience rcs data with more agile and accurate answers for the user. Types of Keywords In conjunction with the types of searches, it is also necessary to understand the types of keywords that are used to find answers on the web. The types of keywords are called head tail and long tail. They reference a tail (as you can see in the image below) and correspond to different stages of the journey.

The further down the tail

The further down the tail the keyword is, the khovanskaya’s law comes into force. how to work after october 1? more specific it will be and the closer the user will be to the purchasing decision. For an SEO strategy, it is important to work with these two types of terms to reach potential customers at all stages of the journey. Next, understand each of them better.types of keywordsHead TailHead tail keywords are broad and generic and are usually used at the beginning of the purchasing journey.

At this point the consumer

At this point, the consumer still doesn’t know au emai list what they need, so they start with this type of search and then make the search more specific. Generally, head tail terms have a high search volume, which tends to generate a lot of traffic, but also attracts a very broad audience, with little chance of conversion. They also tend to have a lot of competition for the top positions, which makes ranking difficult. This is the case, for example, of searches like these: Marketing; Personal marketing; Digital Marketing; Business marketing; Traditional marketing.

Long Tail Long tail keywords

Long Tail Long tail keywords, also called long tail, are more specific and are usually used at the end of the journey. The consumer has already researched more about what they need to solve their needs, they already know the solutions better, but they are still looking for information to make their final decision. Unlike head tail, long-tail keywords do not tend to generate as much traffic, as they have lower search volume. On the other hand, they attract visitors who are more mature for purchasing and tend to generate more conversions.