These are pages that: request banking details, documents or personal information; advise the user on financial or health issues; are e-commerce sites or websites where it is possible to make any type of purchases; share government information, laws or news. E-A-T ()Three new aspects were taken into consideration by Google when ranking a page. They are: expertise; authority; credibility. E-A-T, in practice, consists of publishing reliable pages, written by people with some type of experience in the subject they are writing about or who have a clear ability to rely on relevant references/sources.

Reliability update () Any and

Reliability update () Any and all signs that line data present possible distrust for the user can now be harmed by yet another of Google’s updates. Errors in Portuguese, websites from abroad that do automatic translation or show signs that they do not offer the best possible information for the user will be affected. Diversity Update ()Sites that featured a number of different pages for the same search were affected by the update. From , only two results would be shown on the first page.

The action aimed to offer

The action aimed to offer greater diversity ai leverages big data to in the SERP, as sites with high authority “took advantage” of this possibility to dominate the top positions with similar content. BERT ()Still in , BERT was launched as another of Google’s updates. It is an acronym that stands for “Bidirectional Encoder Representations from Transformers” and initially only impacted websites that had the English language as their main language. This is an action with the aim of understanding searches in a way that is closer to the human brain.

Favicon and Position ()Content that

Favicon and Position ()Content that appeared au cell numbers in Position (also called snippets) would not have the result “replicated” in position, leaving space for a different website. Page experience update and Core web vitals ()This update, in addition to updating important points regarding user experience points, also presented updates to Core Web Vitals for the community. These are Google’s guidelines on quality points that are considered important when ranking sites in the SERP. June and July Core updates ()Another Core Update, in which the practices documented by the search engine were analyzed and affected sites around the world.

Link spam update (June and

Link spam update (June and November) In both updates, Google aimed to identify links published with the intention of promoting spam or harming the user experience. Core update for November () and May ()As usual, Google does not usually explain exactly what will be analyzed in these Core Updates nor does it define a specific deadline for them to end. The second half of and first half of this year featured these significant updates, generating movements in the SERP and the need to review good practices on websites and blogs.