In order to properly start implementing the relaunch, you need to prepare a few things in advance . To do this, we recommend that you first design a concrete concept and consider and plan the following things:
What is the goal of your relaunch?
What should your new website look like and what should it be able to do? The most important steps Do you want to integrate an online shop into your site? Set yourself a realistic goal and be as specific as belgium whatsapp number data possible so that you can plan the relaunch in detail. We also recommend that you set a deadline . Think carefully about the key figures you want to use to measure your success.
Which target group do you want to reach?
To define your target audience , it is a good idea to create buyer personas based on existing data. These represent your ideal potential customers. By putting yourself in the shoes of your buyer personas, you can find out what should be on your website for an improved user experience.
Basically, you have to make sure that your website makes it easy for your users to understand what kind of company you are and what product or service you offer. They have to as the population grows easily see what added value they get from your company and thus be encouraged to get in touch with you. This of course also applies to landing pages .
What does the customer journey of your current customers look like?
Conduct a detailed analysis of your old website to find out what you need to optimize or what is already successful. In doing so, examine the most important traffic metrics , The most important steps including number of visitors, interaction rate, time spent, etc. Also observe the traffic sources . How did your visitors get to your website? Through an organic search or via social media ? You should also analyze the content and its quality, i.e. look at what the page performance and keyword rankings look like.
Conduct a content audit
During a content audit, you look at what content already exists on your site . You get an overview and can also find out which content should remain online or not. The most important steps You also make agb directory a backup of your current website – this way you are on the safe side and do not lose any content.
Here you identify possible deficiencies and potential in your content and then have the opportunity to decide whether to transfer the content to the new page, revise it or discard it completely.