Whether it’s digital marketing, in-store marketing, or even hybrid marketing, there are many netherlands email list strategies to deploy… and so are the tools! Unsurprisingly, the choice depends entirely on the marketing strategy you’ve previously decided on.
Several factors will guide the company’s choice: the target, the objectives, the resources (tools, human resources), the budget or even time constraints, for example.
Depending on the function, we can therefore find there:
- The creation, launch and management of online and/or offline advertising campaigns (social networks, newspapers, magazines, radio, etc.)
- Event organization and management
- Creating content on social networks, via a newsletter, a lead magnet, etc.
- Writing optimized content (SEO) via a blog
- Sending sales emails (email campaign)
- The distribution of flyers
- The distribution of advertisements on search engines (SEA)
- Managing a community on an Instagram, LinkedIn or TikTok account
Operational marketing actions are deployed according to an annual action qatar phone number list for effective outreach and business expansion plan and analyzed using performance indicators (KPIs).
Here are some examples:
- The conversion rate (download, registration, purchase of a product or service, etc.)
- Cost per acquisition, during advertising campaigns
- The click-through rate
- The rate of interaction on social networks
- Sales volume
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The key differences between strategic and operational marketing
Although strategic marketing and operational marketing have the same overall goal – namely business growth – their roles are fundamentally different.
The duration of decisions
Strategic marketing serves to define a direction and therefore provides a long-term vision for the company. When defining this strategy, consequences are anticipated over a minimum of 3 to 5 years.
Its “little brother,” operational marketing, focuses on implementing short-term actions in the coming europe email weeks and months. This is indeed an execution phase, where results are expected fairly “quickly.”
The Analysis Process vs. the Execution Process
Strategic marketing focuses primarily on the analysis of markets and targets, as well as on the choice of means and the planning of actions.
For its part, operational marketing focuses on the execution of these tasks , following the retrospective planning (as closely as possible!).
The temporal scope
Finally, temporality must be taken into account. Whereas strategic marketing projects itself into the future, operational marketing acts in the present to achieve short-term objectives.