The structure of your seo for website not only impacts conversion, but also your ability to rank on Google.
An unsecured website can drive away visitors and compromise your company’s credibility, reducing your chances of generating good leads.
The search engine algorithm evaluates several technical aspects to define which pages will have better positioning.
Well-structured pages tend to retain visitors for longer , reducing bounce rates and increasing relevance in rankings.
Poorly optimized sites run the risk of not even being indexed correctly , hindering the capture of qualified traffic.
Over 50% of websites have technical issues that affect
SEO , such as poorly formatted URLs, indexing errors, slow pages, and missing essential tags (Ahrefs).
Check out the checklist below of essential elements for conversion and SEO for lead generation
Well-organized website architecture – Makes navigation easier for users and Google robots. Disorganized websites lose rankings and make conversions difficult.
Friendly and optimized URLs – Clean and keyword-rich structures improve indexing and user experience.
Properly configured XML sitemaps and robots.txt – Ensures that
Google can crawl and index important pages.
Breadcrumbs how technology is helping reshape the museum experience Aid navigation and help Google understand the site’s hierarchy.
Correct use of heading tags (H1, H2, H3…) – Organizes content logically and improves scannability for SEO.
Optimized and compressed images
Reduce loading time and improve ranking in image search.
Security and HTTPS – Websites without an SSL certificate lose positions on Google and create distrust among visitors.
Optimized loading time – Pages digital marketing strategies that take more than 3 seconds to load can lose up to 53% of visitors (Google).
Mobile-first design – Google prioritizes responsive websites . Pages that don’t adapt well to mobile devices have lower visibility in searches.
Lazy loading – Technique to load images and videos only when needed, reducing initial loading time.
Using schema markup (structured data)
Helps Google better understand your content and display rich snippets in search results.
Strategic internal links – Improve navigation, increase time spent on the site and distribute authority between pages.
External links to reliable sources – Referencing quality content increases the credibility of the website and improves SEO.
Optimized Cache – Reduces loading cameroon business directory time by storing website elements in the user’s browser.
Get informed: 10 examples of famous WordPress websites to inspire you
Companies that benefit most from SEO for lead generation
Businesses that rely on a steady stream of qualified customers without having to continually invest in paid advertising benefit most from SEO to attract leads ready to close a deal.