The Impact of Losing let’s pretend I’m in the Miami area and a friend tells me about a restaurant to check out called “Cuban Guys.”
So what happens? I’ll advertising database go to find them online, but I can’t find them.
Since I’m already searching for a Cuban restaurant. I easily find one of Cuban Guys’ competitors and decide to dine there.
After chowing down on someone else’s delicious Cuban cuisine- I’m excited!
Real-World Examples i found a new gem in Miami and depending on my personality. I may be the type that tells anybody and everybody about how good that place was (I am that type of person). I may be the type of person who goes and writes and excellent 5* review online (I’m not that type of person… unless they’re good about asking…or if I’m pissed, in which case I’ll go to Yelp).
In this example, I’m now a loyal patron of this restaurant
and the owner of Cuban Guys will never know. Not only has he lost out on a referral, but he’s lost out on the referrals that I give to other people.
Something that I won’t do after Marketing Strategies from Leading Brands eating at a restaurant different from Cuban Guys, is searching for Cuban Guys after I’ve already gone elsewhere.
Can you imagine searching for this place after failing the first time.Then finding them. And having the nerve to contact them to say. “Guess what? I couldn’t find you online so I went to your competitor and now I’m a loyal fan of their businesses instead of yours. I’ve also told the person that referred your business to me that they should check out your competitor.”
Of course you can’t, because it’s absurd.
How can a business avoid this problem?
The Impact of Losing real-World Examples you need to know how you are listed online.
If you’re not in lob directory control of how your business looks online, someone else is.
It is free to find how you look across the internet….if you know the right place to search.
4 Easy Steps to Improve Your Online Presence and Retain Referrals.