To do this, in B2C: The brand, o an outdated cus on the right indicators: sell-in, sell-out, market share, and ROI. ROI is the relationship between the marketing budget and the gross margin it generates.
Become an “ROI marketer”.
In B2B: lead volume, lead quality rate, marketing effectiveness (% of marketing accurate mobile phone number list spend that directly generates leads) and business potential generated by marketing.
How to improve the ROI of your marketing (especially digital) in 2022?
If we summarize the criticisms made in these studies to Marketing Directors by CEOs, we find:
Too much focus on the brand.
Lack of knowledge of the needs/expectations of criticisms of btoc marketing the market, prospects, customers, hence in particular, a lack of effectiveness of the content.
Traceability/measurability of the business impact of marketing investments.
This is all the more surprising or worrying because we can compare this perception china leads of marketing by CEOs to a relatively recent but very strong underlying trend (which we hear a lot about in France): the explosion of non-branded queries by Internet users when they look for information online to solve a problem, compare, choose, buy a product or service and the related explosion in the number of “brand agnostic” Internet users.
What does that mean?
This means that more and more Internet users are searching in a search engine without specifying a specific brand. While some brands may invest millions (if not billions) in their brand and its reputation, online users don’t consider any brand when choosing to buy.