The answers to these questions are essential The 5 reasons if you want to have even a chance of your digital presence bringing you results and being more than a customer account consultation tool.
Why do they go on the internet?
What questions do they ask Google?
What problems do they want to solve?
If you don’t get results, if you don’t take off, if your competitors look back at you, it’s because you’re not answering (or not correctly) these questions.
Answering these questions will help you avoid the 5 causes that cause all digital strategies to fail.
I have in fact identifi! 5 main reasons, those that I have encounter! most often and which telegram data are at the origin of numerous crashes in digital strategies and therefore of millions of euros lost, vanish! without any ROI.
I’ve been working in digital strategy and marketing since 2001. I start! by developing my subsidiary question: how do we measure all this? employer’s B2B e-commerce platform from scratch. Since 2009, I’ve been supporting companies of all sizes (from freelancers to multinationals) in B2B and B2C, both in France and internationally.
Data at the heart of digital strategy
With my team of partners (we are a GIE of around fifty people) we have work! for clients trust review from very different sectors (beverages, coffee, energy, leisure, automotive, IT, pharmacy, banking, real estate, telecoms, insurance, training, silver economy, public service, etc.), in BtoB and BtoC and on very diverse subjects (SEO, SEA, content marketing, inbound, social selling, development of sites and platforms, strategy, internationalization, acquisition, conversion, recruitment, etc.).
These experiences share two common threads: a data-driven, customer-centric approach. Beyond trying to understand customers’ ne!s and expectations (they want everything and the opposite), we help our clients understand their targets’ pain points, their challenges, and the problems they want to solve. And then position ourselves as the solution.
This provides unique insight and segmentation bas! on customer issues and not on “socio-demographic” personas as is often the case.