Whether it was with the lead your digital prospects I met or through the business cases I read, the 5 reasons I identified are as follows:
Mismatch between supply and demand
Supply-centric strategy.
Brand-centric strategy.
Product-centric strategy.
Too general strategy.
On the Internet, we often observe a gap between a company’s offer and customer demand.
The point isn’t that you should always listen to your customers, otherwise Ford buy bulk sms service would have tried to make horses go faster instead of creating a car. The key is to understand demand, in the sense of understanding the problems your prospects/customers want to solve.
And experience shows that many businesses operate primarily by projecting their organic vs. paid traffic perception of reality. One of the worst mistakes you can make is assuming that everyone else thinks the same way you do.
The ideal situation when I meet a prospect is when they tell me “I know my market.” Then trust review I know I have a huge opportunity in front of me because this perception, even if they have 20 years of experience, is most of the time very far from the online reality of their market. I’m not talking about offline, that’s not my job.
Mismatch between supply and demand
The first cause of failure of your strategy is therefore the lack of customer knowledge (or erroneous knowledge: we think we know). The lack of knowledge of their problems and especially of the way in which they will seek to resolve them or seek solutions to resolve them.