That said, let’s take the first steps of SEO: Defining objectives The first step of the strategy is to define what your objectives are when optimizing your website, blog or online store. To do this, you need to know what SEO is capable of offering, for example:Increase organic traffic;Generate more leads;Generate more sales;Reduce customer acquisition cost (CAC);Educate the market;Increase brand authority. Always try to align these SEO objectives with your brand’s macro objectives. If you want to increase brand awareness, for example, SEO can help with this by placing your company’s website in the top positions on Google.
When defining objectives you can
When defining objectives, you can also identify mom data goals and KPIs. If you want to have more authority, for example, you can use the Domain Authority and Page Authority metrics. Define what score you want to achieve in these KPIs and in how long. So, during and after executing the strategy, you can check these indicators to see if you took the right path to achieving your goals. Defining the persona Another important step in planning is defining the persona.
After all who is your
After all, who is your strategy aimed at? Who khovanskaya’s law comes into force. how to work after october 1? do you need to communicate with? Who do you want to attract to your business? The persona is the description of a semi-fictional character that represents an ideal customer of your brand, with real doubts, pains and needs that you can help solve. It must be built based on real customer data, through surveys, questionnaires and interviews. This construction of the persona must consider the stages of the sales funnel, which generate different demands for people.
They are evident in the
They are evident in the types of keywords that are au emai list used in searches: they tend to be more broad at the beginning and become more specific towards the end. Later on you will understand better about keywords. Initial and basic SEO tools To start an SEO strategy, you need to have at least the basic tools. They help to diagnose the current situation, support planning, make the first optimizations and start monitoring the impacts of each action.
We are mainly talking about
We are mainly talking about two indispensable tools for SEO: Google Analytics and Google Search Console. They are provided free of charge by Google and will always accompany your strategies. Let’s get to know them better:Google AnalyticsGoogle Analytics is a widely used data analysis tool that offers a multitude of features for evaluating the performance of digital strategies. In SEO, it can help in different ways: Get to know your audience better to build a persona; Identify which are the most visited and best-performing pages; Monitor organic traffic numbers; Identify the channels that generate the most traffic (email, social, organic, etc.