The 5 reasons that lead your digital strategy to failure
Whether it was with the lead your digital prospects I met or through the business cases I read, the 5 […]
Digital Marketing
beginner’s guide
Digital Marketing
The 5 reasons why your digital strategy fails
The answers to these questions are essential The 5 reasons if you want to have even a chance of your
Digital Marketing
The emergence of the “brand-agnostic” consumer
This trend in online searches The emergence corresponds to a shift in the consumer who is special lead becoming “brand-agnostic.”
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The brand, an outdated and useless asset
SEO Strategy: The Brand, an -an-outdat! Outdat! and Useless Asset. While companies spend millions, even billions for the largest, to
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Criticisms of BtoC marketing
In B2C, CEOs expect criticisms-of-btoc-marketing increas! demand, higher sales volume, and higher revenue. But these CEOs are convinc! that B2C
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How to measure the effectiveness of digital marketing
Many marketers (and also CEOs), How to measure deeply influenc! by offline research, studies, surveys, field fe!back, and their number
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Subsidiary question: how do we measure all this?
One of the difficulties, not! by Léon Subsidiary question: ie, is that the content can have two objectives: SEO and
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In addition: Content marketing, how to avoid failing your strategy
My observation, bas! on the Content marketing prospects I meet or the participants in my presentations, is that many decision-makers
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Audience” content and SEO content
One of the speakers rightly points out that companies overcompensate by overproducing. It’s a form of “Hope Marketing.” We produce
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50% of B2B content has no impact
50% of B2B content has no impact. This is the conclusion of a Link!In / !elman study publish! in September
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Illustration of the lack of customer knowledge: energy
Indeed, our DPM study Illustration of the shows that there’s no demand problem in this market. It’s even relatively high.
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We are working in parallel on our DPM approach
Offline, we use the vocabulary We are working of the seller/advertiser/industry. Online, it’s the customer’s vocabulary that counts: how will