The office of Lawyer Success story Ana Carolina Gomes , in Sorocaba, had low organic traffic and few well-positioned keywords on Google .
With Webby’s SEO consultancy , the site underwent strategic optimizations and constant work on creating relevant and optimized content, which improved its ranking and increased lead generation .
With a strategy focused on technical
SEO, local SEO and optimized content , the website began to attract more qualified leads and consolidated its position on Google for strategic searches such as “lawyer Sorocaba” .
If your company also wants more customers without relying on paid ads , talk to Webby!
The importance of a well-structured website for lead conversion
SEO for lead generation is not limited to positioning an institutional website on Google.
To convert visitors creating mobile apps: 7 steps to take into customers, it is essential to have a well-structured website that offers an intuitive, fast and reliable experience.
Many companies invest heavily to attract organic traffic, but end up losing opportunities by not optimizing conversion within their own website.
An efficient website needs to align technical
SEO, user experience (UX) and persuasive elements to capture leads.
If a visitor arrives how to prepare your e-commerce for christmas demand at the website but finds it difficult to navigate, takes a long time to load the page or does not find an easy way to contact them, the chance of conversion decreases drastically.
Local SEO as a differentiator for regional segments
Businesses that depend on local customers need specific strategies to rank well on Google and attract qualified leads from their own region.
According to Google, 76% of people who perform a local search visit the business within 24 hours , making Local SEO one of the most efficient ways to generate leads for physical businesses.
Segments that benefit from Local SEO:
Auto repair shops – Many customers look for nearby services and take into account reviews on Google My Business.
Psychologists and dentists – Patients cameroon business directory prioritize well-reviewed professionals close to their location.
Architects and engineers – Clients seek references and specialized services within their region.
Solar energy companies – Services that rely on local facilities need to rank well for geographic searches.
Tips to improve Local SEO:
Updated Google My Business – Complete listing, with opening hours, photos and reviews.
Regional keywords – Example: “Dentist in São Paulo” instead of just “Dentist”.
Citations in local directories – Presence on sites such as Yelp, Apontador and Regional Guides.
Positive reviews – Encouraging satisfied customers to leave feedback improves your reputation and ranking.
Voice Search Optimization – Use natural questions and conversational terms to improve rankings in virtual assistants.
SEO in 2025 evolves ! at a rapid pace! requiring continuous adaptation to constant updates to Google’s algorithm and new ways of consuming content.