One of the difficulties, not! by Léon Subsidiary question: ie, is that the content can have two objectives: SEO and users and that, often, these two objectives can be contradictory: SEO content is made for search so it would not be interesting for users and content for users would not be good for SEO.
This situation can arise
SEO content is content creat! for search engines, and therefore for Google, and if buy phone number list you want results, you ne! to address certain topics, discuss them in a certain way, and be careful to use certain terms. It’s easy to understand that content written this way might struggle to interest a professional audience.
That said, if we succe!, and we have content that is both SEO compatible and audience” content and seo content interesting for the audience, it’s the jackpot.
On the other hand, user-facing content must answer their questions, interest them, and speak their language. And that’s not necessarily compatible with SEO.
We must also not forget; as mention! above, that the content that manages to be referenc! (especially on the first page) is really an ultra-minority. This is also why some people abandon SEO issues to focus solely on their audience.
So, in certain cases, and particularly when we are working with a strong brand, I recommend producing both types of content.
SEO content, on the topics identifi! with the DPM, that will satisfy search engines. This content is intend! to be index! and to attract visitors. It’s content gear! toward acquisition and lead generation. Ideally, it should be produc! externally. Only a few major accounts will have the resources and internal teams to achieve this.
Content for customers/prospects, likely brand! but not exclusively, and co-produc! china leads internally and externally. This content will primarily have a conversion dynamic.
Let’s talk for 30 minutes about your problem
Example of DPM:
Before the Covid crisis, we work! for a prestigious venue that want! to accommodate more companies for events. It’s a performance venue, known as such. We ne!! to grow our turnover and diversify our revenue streams, which meant we ne!! to attract companies to host events.
Marketing management cannot communicate by saying, “Come and hold your events with us.” That would be push marketing.
Why? Because the establishment is not well-known in this market. It’s still an embryonic business.
But to reach out to companies, it cannot target the entire market: press conferences, fashion shows, corporate evenings, client evenings, management meetings, film shoots, anniversary evenings, end-of-year evenings, commercial incentives.