Let’s call this situational web design. In fact, it’s about adaptive web design, combin with knowlge of the user’s behavior. Behavior + function + form = situational web design . Situational web design is the creation of web interfaces that adapt to the user’s situation, both in form and function, and that are possible in real time. In other words: due to the specific situation of the user, the possibilities of the device that the user is using may be more limit than in the most ideal situation.
Situational web design uses real-time signals from the use of a website – such as visitor behavior, screen size, location, loading spe or environmental data – with the aim of optimizing the user experience. In addition, it also assumes the possible situation of the user. The fact that a user uses a smartphone via a wifi network does not necessarily mean that he is sitting on the couch at home. That is possible, but it could also be the wifi network of a train.
But what use is it to you now?
It has been known for a long time that when you tailor a message better to the user, you achieve a europe cell phone number list better conversion. For example, it turn out that sales of products increas by 30% when Augment Reality was us to make the product more tangible. It is therefore constantly important to ensure that you connect with the user experience of your visitor. Then you will realize at a certain point that responsive design is no longer sufficient to get content to your target group in the right way. Then you come back to the story of Gmail from the example, where Google returns to the essence of offering an e-mail platform.
The only way is to think from
the user experience, in combination with the possible behavior of your target group. search engine optimization mails By developing personas of your target group and then tailoring versions of your website to them, you develop a website that is more accessible and better suit to the situation of the half of google ads ads (but no major operators). user. This ultimately results in a higher conversion.