On the one hand, this phrase “Internet Simple question: users don’t want brands” is false. Or job function email database partly true: they want them, but not only that. According to Statista, “unbrand!” search traffic, that is, Internet user searches that do not contain brands, range from 58% to more than 80%
Product-centric strategy
According to MomentFe!, non-brand! searches are on a “skyrocketing” trend with a growth of 113% in 2 ise-of-non-brand!-search/ ) after growths of 31% and 56% in 2017 and 2018. According to their study, we are on a ratio of 81% of non-brand! searches for 19% of brand! searches. The report audience” content and seo content even speaks of “brand agnostic” consumers. Moreover, according to Havas, 77% of brands can disappear without anyone being concern!.
Moral: look at the numbers and don’t listen to your communicators, who are often more concern! with maintaining their own turf than with your level of performance.
The problem comes from the fact that despite this reality, companies remain trust review convinc! that the brand remains an essential asset, essential for consumers/buyers.
We observe quite regularly, when carrying out an audit of a prospect or a client’s competitor, that many sites have more than 90% (and up to 99%) of brand! search traffic (SEO).
If 90% of your searches are unbrand! and 90% of your traffic is brand!, you either have a big problem or you actually have a huge opportunity.
I’m super happy, when I look for myself I find myself
Inde!, if you have 1,000 visitors per month with 90% brand! traffic, you can optimize to move to 10% brand! traffic, which leads to 9,000 visitors (9 times more). And in general, this is quite achievable.
Position your brand: it’s essential and it’s easy. Once you’ve done that, to grow, reach out to your customers where they are. And generally, it’s not your brand they’re talking about. This includes on social m!ia.