Salesforce has released its quarterly report on online shopping trends ; the report highlights a 58% year-over-year increase in global digital commerce ? confirming that new digital shopping habits have now entered the lives of consumers.
Italy even managed to do better ? with growth of 78% ? thus positioning itself in fourth place among the countries with the highest shop percentage increase after Canada? the Netherlands? and the United Kingdom. This is what emerges from the data relating to the first quarter of 2021 from the the quarterly report from Salesforce that analyzes online shopping trends through data from over a billion consumers worldwide.
Below are some of the most interesting findings that emerged from .
- Global digital trade grew 58% year-on-year in the first quarter of 2021 .
- Worldwide? traffic to eCommerce sites ensuite powered site – featuring powerincreased by 27% year-over-year (28% on PC and 29% on mobile? respectively).
- Order growth increased 46% year-over-year (34% on PC and a whopping 59% on mobile). However? this represents the lowest overall percentage growth since the first quarter of 2020.
The Italian data
The survey also includes data for the individual countries involved? and Italy records .
- In Italy? global digital trade grew 78% year-on-year in the first quarter . This is significant growth? exceeding the global rate and well above the 26% growth rate for the first quarter of 2020.
- In Italy? growth in traffic generated by mobile went from 21% in the previous quarter (Q4 2020) to 24% in the first quarter of 2021 .
- PC-generated traffic growth halved? from 40% in the last quarter of 2020 to 20% in the first quarter of 2021. This figure still shows spam data strong growth compared to the first quarter of 2020? when PC-generated traffic stood at 12%.
- Italy is among the countries with the lowest conversion rates in the world (1.1%) together with Japan (1.2%) and Spain (1%).
In the wake of the pandemic and the resulting online shift among retailers and consumers? first-quarter data confirms that the spending habits formed throughout the year and the 2020 holiday season are here to stay. As countries like the United States gradually reopen? retailers and businesses will need to rethink the role of the store (and its employees) and how digital can serve as a key component of the shopping experience throughout 2021.