Blog formatting is essential to making your content attractive to readers. Bulleted lists, headings and visuals all make your content look easier to read. Readable Formatting Avoiding reading fatigue will help you retain website visitors as they stay on the page to telegram data continue learning more.
When formatting your blogs, look to include the following:
- Readable Formatting Headings at least every 300 words
- Bulleted or numbered lists where applicable
- Plenty of white space around the content
- Black text on a white background for the greatest readability
- Short paragraphs and sentences
- Visuals throughout posts, especially on longer pieces of content
7. Short Paragraphs and Sentences
Longer paragraphs and complicated because the final product contains sentence structures will be more challenging for a reader to engage with. You want to keep paragraphs to 1-3 sentences and keep sentences to 20 words or less.
That’s not to say you want your writing to be choppy or cheesy. You don’t want to insult your reader’s intelligence, but you don’t want to make your content hard to understand either.
Use good sentence length variation but avoid really long sentences made up of several clauses.
8. Lack of Jargon and Hard-to-read Words
Industry jargon, or words that only your industry understands, won’t help your average reader gain greater insights into the topic. Instead, you need to make your topic simple and clear by using common words.
Hard-to-read or extremely rare words will make your blogs only interesting to others in your field, which likely isn’t who you are trying to reach.
Content Marketing Expertise
Businesses who entrust their content marketing india number list to a team of experts are more likely to succeed. Learn more about how to succeed with excellent content by scheduling a free consultation with the New Light Digital team.
Further reading:
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- What is a Website Wireframe?
- 10 Digital Marketing Tactics that Work in the Education Industry