Organic traffic and have different characteristics, and each has pros and cons for use in your company’s marketing plan.
Although it is more laborious, organic traffic can bring visitors who are genuinely interested in your brand in a natural way. Paid traffic can generate much more visits to your brand’s networks, but when poorly targeted, with much less conversion into returning followers.
In this article, learn what organic traffic and are, what their differences are, and how to best use them in your marketing strategy. Stay tuned!
What is traffic in the online environment?
Online traffic refers to the flow of users accessing websites, online stores, marketplaces and social networks. The name comes from the conceptual similarity to traffic, that is, the movement of vehicles on the streets.
What is organic traffic?
Organic traffic is the term used to describe traffic that is generated naturally to a phone number list website, usually through search engines and social media. It is one of the main factors in the success of an online business.
This type of traffic is very important because it can be one of the tools to produce long-term results, such as increased sales and profitability for your business.
What is paid traffic?
Paid online traffic is a technical threshold way to attract visitors to a website or web page using advertisements. These ads can be displayed on social media platforms, such as Facebook, or on search engines, such as Google. It is also possible to use the CPM format, or Cost Per Thousand Impressions.
Differences between paid or organic traffic
The difference between organic traffic and online lies in the method by which the traffic reaches a website. Organic traffic is obtained from natural sources such as search engines, social media, email whatsapp number marketing, and other forms of content marketing. The most important part of this form of traffic is that it is obtained for free through content marketing efforts.
Which is better: paid or organic traffic?
Both types of traffic can be great sources of traffic for your website. Paid traffic, such as traffic generated through paid advertising, can generate traffic much faster than paid traffic sources.
So, depending on your specific needs, you may need both types of traffic for your website.
Top tools for paid or organic traffic
Organic traffic is traffic that comes naturally, without the need for specific actions.
Targeted content creation is the practice of creating and sharing relevant, interesting, and up-to-date content. For example, a blog can be used to share information about your business, products, and services. It is essential for organic traffic success.