% of all clicks in the search; Only .% of users click on a link on the second page of results. See the graph below for the relationship between position in the ranking and the number of clicks the link receives: “The first Google result has the highest CTR” – Research carried out by BacklinkoSo, each search represents an opportunity for your brand to offer the best answer to what users are looking for. This way, you have more chances of gaining visibility and clicks, receiving more organic traffic and having more results with your online presence.

But to do this you

But, to do this, you need to prove to Google home owner data that you have the best answer and deserve to appear in the top positions of the SERP (Search Engine Results Page). And this means not only having the best content, but also offering good usability, gaining authority in the market and providing Google with a good readability of the pages. This is what an SEO strategy aims for. SEO is also part of SEM (Search Engine Marketing), which encompasses all types of search engine strategies, including the creation of paid ads and sponsored links.

SEO in turn are just

SEO, in turn, are just organic strategies, which khovanskaya’s law comes into force. how to work after october 1? do not involve media purchasing. Therefore, increasing return on investment (ROI) and reducing customer acquisition cost (CAC) are often results of SEO. What are search engines?Search engines are systems made up of a series of algorithms that have the function of crawling, indexing and ranking web content to display them in an orderly manner in user searches.They can also be called search engines, search sites, search engines or search engines (in English).

we talk about search engines

When we talk about search engines, we are au cell numbers talking not only about Google, but also about Bing, Yahoo!, Baidu and other systems. Even YouTube and Pinterest, for example, can be understood as search engines, as they are widely used to find content. But it is clear that Google stands out among them, with more than % share in the search market. Each engine has its own mode of operation and its own ranking criteria. But the end goal is always the same: to offer the best answers to what the user is looking for.

How do search engines work?

How do search engines work? Have you ever thought about everything Google does every time you type in a search? To display a list of results that answer your question, there is a long process — although it happens in milliseconds! Search engines basically work in three steps: How does Google search work? Infographic explaining crawling, indexing and rankingFirstly, search engines crawl web content. Those who do this are robots or spiders — in the case of Google, called Googlebot.