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That is. Advice, retirement and life insurance. Hello and welcome to another episode of the Duct Tape Marketing Podcast. I’m John Jentsch and my guest today is David Burkus. He is a best-selling author, speaker, and associate professor of leadership and innovation at Oral Roberts University In theory, the online world makes it easier, but in practice it makes it more difficult. David Burks Yes. Well, I mean it is. One of the things we discuss in the first chapter of the book is that I get a lot of pushback from my editors writing about any technology.
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Free AI Tips for Developing a Marketing Strategy AI Tips for Marketing Strategy Images Subscribe to our weekly newsletter and join over 1,000 strategic marketers to up your marketing game – join now to get free tips! Name * First Last Last Email * Email Previous Next Tag David Burkus, a friend of a friend You may also like The future of remarketing targeting made easy Read more Remarketing targeting made easy The Future of How to Make Money from Your Passion Solutions Tailored for Creative Minds Read More How to Make Money from Your Passion Solutions Tailored for Creative Minds How to Master the Science of Learning From Tetris to Teaching Read More How to Mastering the Science of Learning From Tetris to Teaching Duct Tape Marketing Logo Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system. But either they already know you, or they know someone who knows you. They are friends Belgium Phone Number List of friends. So it is much easier to build rapport with them. So what we’ve found is that in this network you get a lot more value, and I typically define networking now just to focus on your close contacts and those people who are in the hidden network, the dormant connections.
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He is also the author of a book we’re going to discuss today, Friends of Friends Understand the Hidden Networks That Can Transform Your Life and Career. David, thank you for joining me. Oh, thank you so much for having me. I openly This includes embracing said in my introduction, “I can’t teach you how to use it correctly, nor can I teach you what the perfect rules are” because I’m sure you guessed that too. Everyone uses it slightly differently, and everyone has a different definition of what a connection is.
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What about a college gig? Is that a good side hustle as a writer and speaker? David Burkus Yes, the side hustle you mentioned is interesting. This is actually exactly how I described it to a student about two years ago. So I often say that technology should complement existing face-to-face networks, not replace them. So my definition of connections, and the definition we use in a lot of network science research, is that you learn about them in real life, not just forums David Burkus For example, John, unfortunately, you and Me, we’re still friends in a friendly relationship because we haven’t met face to face yet.
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When my second book came out, I went a little crazy that spring and I think I spent a whole week on it. I’m supposed to teach Monday, Wednesday, and Friday classes. I think I wanted to go a whole week without seeing them, just because I was running around Everyone uses such tools slightly differently. But the irony is, even if you narrow it down to your relationships or people you’ve met or you’ve worked on a project together, people who you’re part of a face-to-face network with, that one or two deg
