Become a leading expert in your field so that your recommendations are used by top publications.
Reach a level where your recognition helps attract customers without active search.
Create passive income with info products so you can devote more time to strategic Market and Competitor business issues.
Speak at international conferences, such as TED Talks, which will confirm your expertise on a global level.
This goal will become your “Northern Lights” that will guide you forward.
Example: When Richard Branson started Virgin
his goal was to create a company that Market and Competitor would “make life more fun .” It was a bold idea, but it helped him conquer the markets of aviation, music, and even space flight.
Your personal brand needs something similar—an ambitious goal that will inspire you every day.
Before you take action, it’s important to understand who your competitors are and what opportunities are out there. Look at those who have already achieved success in your niche. What are they doing and how country email list can you be different? Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of your personal brand. Every great athlete studies their opponents’ game before they step onto the field. Your personal brand is no exception. Understand who your competitors are, what they do better than you, and most importantly, how you can outperform them.
Defining the target audience
Your brand must “speak” to a specific audience. This means this makes internal communication much faster you need to have a clear understanding of who your potential customers are, what their pain points, problems, and needs are. Create a “customer portrait” — a detailed description of your target audience. This will allow you to create content that resonates with your audience. Your brand must speak to a specific audience, otherwise your voice will get lost aob directory in the noise. Who is your ideal customer? What are their concerns? What problems do they want to solve?
Example: Masha Efrosinina , while developing her personal brand, focused on women’s health and rights issues, which helped her gather a loyal audience of millions of subscribers. She doesn’t just host a show, she develops a movement that resonates with her target audience.