Once most of the piec of the puzzle were solv. A CellarThief was born. It was a small company. A with no outside funding. It was simply a few friends trying to create a small. A friendly busins that help people drink good wine at an affordable price. And make a big difference. The first wine we offer was a huge succs a Robert Mondavi Cabernet Rerve. First phone number list wine offer by CellarThief It was then time to figure out how to attract customers. We knew we had to find a balance between taking care of our existing customers and finding new on.
So we reach out to get some PR.
We have develop our social networks. We have made some partnerships and we have tri to develop word of mouth. And. A while we were working to attract new customers. A we also invt heavily in customer service for our existing It was a small company customers. We did the best integrations to sell more on shopify using whatsapp this mostly on our own time because. A well. A we didn’t really have any money. We includ a handwritten note in each box. We include tasting not on each wine. A including foods to pair with each wine. We includ a card with each mailing asking people to spread the word about CellarThief.
It was a labor of love.
A and we earn incrible customer loyalty. We still consider some of our first customers friends today. We start to gain momentum and make some sal. Then it was time to try to take the busins to the next level. Like many small busins that start independently. A we had little money and big competition. There were large online wine retailers and china leads newcomers offering daily promotions on great win. So we had to figure out how to stand out and quickly understand the math of our busins. Ultimately. A no matter It was a small company how passionate you are about a busins idea. A you ne to understand how to attract customers .
A with competition so fierce in
almost every industry on the planet. A you ne to discover a channel you can win and own. Source Mamble At the time. A we simply couldn’t afford paid acquisition channels. The channels were much more affordable at the time. A but our margins were slim… and. A did I mention. A we were self-sufficient?! So we had to find a channel that would allow us to build relationships with our customers and generate consistent. A consistent sal. We receiv excellent mia coverage. A and were even nam one of the top 100 retailers by Internet Retailer (a major event at the time).