The world is constantly changing and the way people access information has changed completely. As a result, the practice of Social Media Marketing has gained importance in the market.
If in the past information was limited to small “word-of-mouth” networks in neighborhoods, books and traditional media outlets, nowadays everything is simpler.
With the internet and smartphones, the vast majority of people are now just a few taps away from any information on the planet.
Obviously, such a change directly affected the way brands communicate, opening up countless possibilities for action in the digital world.
In this context, Social Media Marketing has become a great ally for businesses all over the world.
What is Social Media Marketing?
In a more direct and objective way, we can say that social media marketing refers to all strategies focused on social networks — such as Facebook, Linkedin and Instagram.
A more complex explanation, however, requires the conceptualization of social media first and foremost. According to the Oxford dictionary, media (direct translation of “media”) is “any support for the dissemination of information that constitutes an intermediate means of expression capable of transmitting messages”.
“Social”, in turn, comes from the word society. Thus, considering the meanings of both words, social media marketing is the use of society itself as media.
In other words, using senegal phone number list people’s online interactions to transmit messages and disseminate information.
These strategies, it is worth noting, can be paid or organic (without the involvement of paid boosts).
Why is Social Media Marketing so important?
There are several factors that this work involves reducing housing make Social Media Marketing important. Therefore, the degree of relevance of each of them can vary depending on the segment in which it operates.
Decline in traditional means of communication
A few years ago, to reach a b2c fax reasonable number of people there was no other alternative: it was necessary to buy advertising space in traditional information media (TV, radio, newspapers).
This monopoly on large-scale communication ended up making hiring these vehicles extremely expensive over the years and, consequently, inaccessible to many.
With Social Media Marketing, on the other hand, it has become possible to reach more people with fewer resources, thus reducing the relationship of dependence that exists with traditional media.
Social Media Marketing allows for greater measurement of results
One of the problems with airing a commercial on television, for example, is that you will never know for sure how many people actually paid attention and absorbed the message conveyed by your brand.
Fortunately, things are different on the internet. Thanks to the existence of monitoring tools, it is possible to measure results in greater detail.
How many people interacted with a post, how many clicked on the link to your website, how many actually became customers…
All this information is extremely valuable to avoid wasting time, money and effort on the wrong campaigns.
Personalized information for specific audiences
In mass media, as any information reaches a large number of people, messages are inevitably more generic.
In social media marketing, on the other hand, more personalized information targeting more specific audiences is a reality.
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WSI Innova is an international award-winning digital marketing agency with extensive knowledge of social media marketing strategies.
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