After all search algorithms use keywords to identify what types of queries a site can answer. Therefore, keywords must be distributed throughout the text and appear enough times to attract search engines’ attention .
So , how do you avoid keyword stuffing ?
Make sure that every time a keyword appears, it provides some value to the user . In other words, it shouldn’t seem like it’s being repeated unnecessarily, but rather because the structure of the text requires it. , consider that a maximum of 1.5 times per 100 words should be enough.
Hidden links and invisible text
A third technique typical of Black Hat SEO is the whatsapp number list use of hidden links and text . This isn’t the same as cloaking, since the page that search engines and users see is, technically, the same. What changes is what each person reads on it .
For example, paragraphs of text can be included that have the same color as the page background or a font size of zero . They can also be hidden by images or the CCS language .
While these paragraphs are invisible to
The human eye, the search engine algorithm registers them . The problem with this? Among other things, a page could appear in the SERPs for keywords that only appear in its invisible text. This means that when users reach them, they won’t chat to interact with many businesses, but currently find what they were looking for .
Hiding links through font size, page color, or CCS text is also a common practice. After all, it improves the authority (and SERP position) of the linked sites regardless of the content of the pages to which they are linked.
However, most search engines have china numbers algorithms that can identify these types of situations . Because they are considered forms of artificial ranking manipulation, pages with hidden text or links are often penalized .