Avdullah, can you introduce yourself in a few words for our readers?
I come from the insurance world, but with a somewhat hybrid background: both academic and hands-on. I worked in large groups, which allowed me to build real professional legitimacy. Today, I have set up my own firm with the ambition of combining this institutional rigor with a more modern and human approach. My goal is to create a structure that combines industry expertise with concrete and useful digital tools.
You are currently completing the DAS in Strategic & Digital Marketing. What motivated you to join this program?
We’re in the midst of developing our digital ecosystem: CRM, mobile apps,australia email list management tools, etc. It was important for me not to approach things blindly. I wanted to understand the logic behind marketing to better position our products, anticipate needs, and give meaning to what we create.
Your insurance firm recently created a buzz with videos totaling over 800,000 views on TikTok. Can you tell us more about this great achievement?
It started with a module on social media in the training. We discussed TikTok , which remains relatively underinvested in by companies. I thought, “Why not?” The idea wasn’t to sell, but to offer educational in our offer you will find highest quality content, to explain situations I encounter every day in my office. Above all, I wanted people to see Assure SA as a reliable voice, not as a company pushing sales.
Where did the idea to launch your practice on come from?
Honestly, I launched this without a script, in “live” mode, with just a background in the Assure SA colors. I took concrete subjects, hassles that people encounter: double affiliation, cancellation, unsolicited calls… These are situations that everyone experiences, but that few people really understand.
What was your initial goal with this content?
The goal was to raise awareness. Help people understand their rights and their options. There was no desire to sell. What I wanted was to be recognized as an expert , not a salesperson. To bring clarity to a sector that remains fairly opaque .
When you saw the views increase, what was your first reaction?
Honestly, I’m not surprised. These are topics I deal with on a daily basis. I knew they could resonate. What really struck me was the quality of the feedback: no negative comments, only thanks. It confirmed to me that there was a real demand for taiwan lists reliable and accessible information.
What feedback have you received from your clients, your team, or even new prospects?
I posted four or five videos over a short period of time. Result: 1,100 subscribers, 5,500 likes, and 880,000 views. A few contacts, but that wasn’t the goal. It was a test, a way to take the market’s temperature. I wouldn’t have been able to absorb an influx of customers anyway. The idea was really to gain visibility , not to convert at all costs.